Apple’s $1,000 iPhone X has apparently proven to be a tough sell for many. According to a report by The Wall Street Journal, Apple will cut its designed prolongation of its flagship iPhone by Mar by half, from the 40 million handsets creatively designed to 20 million, which the paper speculates is due to “weaker-than-expected” demand.
In serve to slicing the series of handsets made, Apple also reportedly cut orders for components indispensable to make the iPhone X by 60 percent. Ars has reached out to Apple for serve criticism and will refurbish if we hear back.
While Apple did not yield an central matter to The Wall Street Journal, a person informed with the matter claims these forms of cuts come when “things aren’t selling well.”
However, there are also opposing reports suggesting that there are no poignant drops in the supply chain, as is the case with Japanese member retailer Murata. Similar reports of Apple slicing prolongation of new iPhone models occurred after the holidays in several prior years, and it has not always been a sign of unsatisfactory sales.
We’re only a few days divided from Apple releasing its Q4 2017 gain report on Thursday, which will likely exhibit some-more information about iPhone sales by the finish of last year. Those sales will embody numbers for iPhone 6, 7, and 8 models in serve to iPhone X sales numbers.
Initial iPhone X prolongation was hindered by member problems as the formidable record indispensable for FaceID, Apple’s new facial recognition system, apparently held things up. The first collection of iPhone X models only contained 46,500 units, suggesting Apple competence have had issues gripping up with initial launch demand.
The handset’s $1,000 cost tab may have deterred intensity business from upgrading. The iPhone X is the many costly handset the company has released, and many business may have opted for the somewhat some-more affordable iPhone 7 or 8 models. Overall, that’s not a bad thing for Apple. The company still sole iPhones—analysts expect sum iPhone shipments for Q4 2017 to be up by 1.5 percent—but Apple may not have sole as many of its newest flagship as it had hoped.