With the new merger of one of HTC’s smartphone teams, Google appears some-more committed than ever to being a smartphone hardware maker. The company still has a prolonged way to go to strech a estimable patron base, though. The investigate executive for IDC, Francisco Jeronimo, shared some engaging smartphone conveyance numbers from the IDC’s quarterly attention report.
The IDC says Google shipped only 3.9 million Pixel phones in 2017. That’s good, in that it is double the prior year’s shipments. On the other hand, the IDC says Apple shipped 215.8 million iPhones in 2017, which works out to 4.15 million a week. So Apple ships some-more phones in a week than Google does in a year.
They make good phones
Google’s burst into the hardware locus with self-branded phones began with the first Pixel phone at the finish of 2016, and the company still has a ton of work to do. Google has proven it is good at the “phone building” partial of being in the smartphone business—the Pixel 2 and 2 XL are simply the best Android phones you can buy. Google hasn’t finished a lot of swell in the “sales and support” partial of the smartphone business, however.
For starters, Google only sells Pixel phones in 6 to eight countries, depending on the model, so Google is not the smallest bit rival in the worldwide market. Something like the iPhone X is accessible in 70 countries. Of march with a wider patron bottom you’ll sell some-more phones.
Apple also has a sell empire, with 499 stores opposite 22 countries. The stores give Apple an army of salespeople pulling iPhones in premiere sell locations, along with a support complement that can’t be matched by any other smartphone provider—if you have a problem, just go to an Apple Store.
Google spasmodic dabbles with pop-up stores for the holidays, and it has some dedicated displays inside wiring stores, but it’s blank a standalone sell presence. Google’s support complement is also lacking, as support is all finished online. Apple also has deals with all the major carriers in the US, putting iPhones in even some-more sell locations with even some-more salespeople. By contrast, Verizon is the only conduit selling Google phones in-store.
Even with those comparatively insignificant sales numbers, Google also dealt with a lot of Pixel batch issues in 2017. Even 5 months after the launch of the Pixel 1 at the finish of 2016, the company couldn’t keep the phone in batch on the Google Store. Google Hardware SVP Rick Osterloh referenced the Pixel’s consistent batch issues at the Pixel 2 launch, saying, “I just wish we had a few some-more of them to go around.”
On one hand, selling fundamentally every Pixel phone you make is a good thing, but Google substantially would have sole a lot some-more if it had met the demand. Google seems to have softened its supply line issues with the Pixel 2, which has consistently been in stock.
We’re using Apple as an instance not just since the two companies are visit rivals, but also since Apple offers the closest product lineup to Google, with only a handful of high-end models. Samsung, with a wider operation of cost points, is the smartphone sales personality with 317.3 million phones shipped in 2017, according to IDC. Lower-end phones lead to some-more sales, and Samsung matches yearly Pixel shipments every 3.5 days.
One thing not many people will comprehend is that Google’s smartphone pricing is even some-more high-end than Apple’s, though. Google’s cheapest phone is last year’s Pixel 1, which got a $100 cost dump when the Pixel 2 came out and is technically for sale for $549 (although it’s still sole out). Apple, meanwhile, starts its smartphone line with the $349 iPhone SE. People are much some-more peaceful to buy a cheaper product, and Google’s nascent hardware code competence have a harder time convincing people to compensate top-dollar.
Solving the batch issues with the Pixel 2 this year is a big improvement, but if Google really wants to contest in sales numbers, it has many some-more problems to solve. More countries, a better sell presence, and some-more conduit deals would be a good start. A phone that pushes into the value pricing marketplace would be a big help, too.