Over the last 15 years, Elon Musk’s companies have had a big impact on the rocket, electric car, and battery markets. This weekend, Musk entered nonetheless another new market: flamethrowers. Musk’s Boring Company began selling branded newness flamethrowers for $500 apiece.
“Obviously, a flamethrower is a super terrible idea,” Musk tweeted on Saturday evening. “Definitely don’t buy one.”
By Monday afternoon, business had indifferent 10,000 of the 20,000 units the company designed to produce.
Founded in late 2016, the Boring Company’s goal is to bring down the cost of subterraneous tunneling. But while it’s operative on that, it has turn a height for Musk to launch nonsensical side projects. Last year, Musk sold 50,000 Boring Company hats for $20 apiece.
“After 50k hats, we will start selling The Boring Company flamethrower,” Musk tweeted as that sale was jacket up.
Now Musk has done good on his pledge. He posted a video of himself personification around with a flamethrower on Saturday. While the term “flamethrower” competence conjure up images of a infantryman throwing huge abandon over prolonged distances, the Boring Company flamethrower is some-more modest. As Quartz points out, the fire it throws looks a lot like you’d get from a thatch torch.
Musk tweeted that the Boring Company avoided regulatory headaches by gripping the flame’s length under 10 feet.
Musk’s other company, Tesla, is struggling to furnish adequate Model 3 cars to prove hundreds of thousands of pre-orders—many of them placed in 2016. Hopefully, the Boring Company will be means to prove orders for flamethrowers some-more quickly. The company says flamethrowers will ship in the springtime.
Update: Shortly after this story was published, Musk updated the sales figure from 7,000 to 10,000.