Home / News / Don’t Be Fooled by These 5 Misleading Dairy Ads Peddling the Preposterous Myth of the ‘Happy Cow’

Don’t Be Fooled by These 5 Misleading Dairy Ads Peddling the Preposterous Myth of the ‘Happy Cow’

Nearly all dairy cows live in bureau farms, which make up 99 percent of farms, and they spend their lives almost wholly indoors.
Photo Credit: Official/Shutterstock

For many of my life, we honestly believed the fake promotion used to sell dairy. When we schooled the truth—that scarcely all cows used for dairy are kept inside, sealed up, forcibly inseminated, and bending up to unpleasant milking machines—I was heartbroken. How had we never put two and two together: that for humans to devour cow’s milk, mom cows must have their calves taken?

I had been hoodwinked by dairy brands, whose dubious ads have never been regulated, despite truth-in-advertising laws. This inequality stirred a 2003 lawsuit involving the “Happy Cows” campaign, but the case was thrown out over a technicality. “The state’s fake promotion law simply doesn’t request to the government,” explains Mercy For Animals counsel Rachel Faulkner. The ‘Happy Cow’ ads were run by the California Milk Advisory Board, a selling arm of the California Food and Agriculture Department.

It’s discouraging that you can’t sue the supervision for fake advertising, but the case presents another issue that needs unpacking: how the dairy attention uses promotion to sell a fake account about the lives of cows.


Here are common misconceptions in dairy advertising, and the law behind them.

A disclaimer: The images of tangible cows used here are from MFA clandestine investigations into dairy farms. While they are not from the following brands’ facilities, the images show the customary conditions and abuses at standard bureau farms, where such products are manufactured.

The Advertisement:

The Reality:

Cows used for dairy do not spend their lives on open immature pastures, extending in the sun. Nearly all cows live on bureau farms, which make up 99 percent of farms, and they spend their lives almost wholly indoors.

According to a new study, fewer than 5 percent of the 10 million lactating cows in the United States have entrance to pasture during extending season. The many common form of housing is the stanchion barn, where cows are tied up and have little leisure of movement, customarily but entrance to healthy light.

Equally heartbreaking, their immature are regularly taken from them. Much like humans, cows naturally helper their immature for 6 to 9 months, weaning their babies gradually. Female calves stay with their mothers for life. But on dairy farms, calves are taken within hours of birth so that their mother’s divert can be consumed by humans. This is the case even at organic or internal dairy farms.

These mom cows know their babies are being taken from them, and they have been famous to cry for hours after the separation. Case in point: In 2013, locals in Newbury, Massachusetts, called the police since of great they’d listened from a circuitously dairy farm. Upon investigation, authorities detected that the cries had come from mothers whose newborns had been ripped away.

The Advertisement:  



The Reality:

The picture of the happy cow is everywhere. “Not only do we not listen to cows, we also reinstate their story with one we feel gentle with: cows wish to give us their milk, they wish to get profound and give us their calf,” says Elise Desaulniers, author of Cash Cow: Ten Myths About the Dairy Industry. “A term has been coined to report those promotion images constructed to make us feel good: self-murder food. Animals that are gay to be killed, and infrequently attacked and tortured, for you.” 

In reality, the dairy attention forces a cow to furnish around 6.5 gallons of divert per day—at slightest 10 times the volume she would naturally furnish for her calf. As a result, cows mostly rise mastitis, a potentially deadly mammary gland infection. Imagine the intolerable pain of producing 10 times the divert your physique naturally makes, for almost your whole life.

Cows lifted for dairy are slaughtered after their divert prolongation decreases or their bodies give out, customarily around age 4 (under healthy conditions, they could live as prolonged as 25 years). Slaughter awaits all cows and steers, but there is arguably some-more pang in a potion of divert than in a hamburger.

The Advertisement:

The Reality:

If your divert claims to be benevolent or ethical, beware. “There is no law for the word ‘humane’ in advertising,” Faulkner says. Terms such as “natural” also aren’t regulated. And “free-range” doesn’t meant animals live outdoors; it just means they must have some entrance to extending (and it’s customarily very little).

A dairy brand’s use of the name “Fairlife” is both brazen and offensive. There’s zero satisfactory about it.

The Advertisement:

The Reality:

We’re told we need divert to grow up big and strong, but divert actually creates us sick. An startling three-quarters of people miss the enzyme to scrupulously digest cow’s milk, causing an array of digestive issues. Dairy is also related to cancer. Studies show that one tie is by dietary hormones, generally estrogen, as dairy accounts for 60 to 80 percent of estrogens consumed by humans today.

Milk is high in estrogen even if it is labeled “hormone-free”; you can’t replace the cow’s naturally occurring pregnancy and lactation hormones. Low expenditure of divert and other dairy products, on the other hand, is related to significantlydecreased risks of lung, breast, prostate, and ovarian cancers as good as a decreased risk of Parkinson’s disease.

Dairy is also connected to acne,asthma and migraines.

And calcium? That’s another parable we’ve been sold. Many nutritionists disagree that dairy products are an defective source of calcium. While we catch about 30 percent of the calcium in milk, the fullness rate with other foods, generally kale, broccoli and bok choy, maybe twice as high.

We can get all the calcium we need from plant-based foods, but the cholesterol and jam-packed fat in dairy products. Ironically, high expenditure of cow’s divert is also compared with increasing risk for bone fractures, according to a new study in the British Medical Journal. Women who consumed 3 or some-more eyeglasses of divert per day had a 60 percent increasing risk for hip fractures and a 16 percent increasing risk for other fractures.

The Advertisement:

The Reality:

The dairy attention is built on theexploitation of womanlike bodies. Cows are assimilated and their babies are taken. The evidence “that’s what they’re designed for” is no some-more loyal than when it’s used against women. No vital quadruped wants to be used only for her reproductive complement and denied the right to motherhood, corporeal liberty and freedom.

Cows are intelligent, supportive beings who knowledge pain and rise social bonds, just like we do. They hold grudges against other cows for months or years, feel fun after they solve a formidable problem, and even find out human help in expectation of a formidable birth.

Cows’ bodies, their brood and their divert are their own. Cows don’t exist for the expenditure any some-more than a woman’s physique exists for a man’s pleasure. By leaving animals off the plates, we can help create a universe where happy cows are some-more than just an promotion ploy.

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